根据国务院办公厅2025年节假日安排，2025年春节的放假时间为1月28日（农历除夕、周二）至2月4日（农历正月初七、周二），放假调休，共8天。
实际情况，外贸企业，尤其是工厂，工人的放假时间普遍早于法定节假日，企业放假停工的时间要远长于法定的假期时间。因此有必要做好提前安排，尤其是告知客户工厂放假的时间，能下单的尽早下单，避免延误。本文梳理了春节假期前、中、后外贸人的工作备忘录，来作为行动指南，以备查漏补缺。
一、春节前准备
1. 客户沟通与通知：
（1）发送放假通知：提前告知客户公司具体的放假时间、复工时间，以及假期期间哪些工作会延迟处理、哪些无法处理，是否回复邮件，紧急联系电话、聊天工具账号等信息。对于不了解中国春节的新客户，还需解释春节长假是中国最重要的传统节日，会有一段时间无法及时提供服务。例如：“Please note that our company will be closed for the Chinese New Year holiday from Jan 28 to Feb 4, 2025. Normal business will resume on Feb 5, 2025.”
对于大部分客户，可以发邮件通知假期时间和安排，对于重要的客户，可以另外再通过 WhatsApp 或其他即时通讯工具单独发送消息，加强沟通，表达感谢和祝福，增进客户关系。
安排好假期值班人员，给出紧急联系人员的联系方式，避免客户面临紧急情况却找不到人。
附：通知邮件模板
Subject: Notice of Chinese New Year Holiday
Dear [Client’s Name],
I hope this message finds you well. As the Chinese New Year approaches, we would like to inform you about our holiday schedule.
Our office will be closed from [Start Date] to [End Date] in observance of the Chinese New Year. During this period, our team will be unavailable to respond to emails or process orders. We will resume normal business operations on [Return Date].
If you have any urgent matters during our absence, please feel free to reach out to us at [Emergency Contact Information], and we will do our best to assist you.
We appreciate your understanding and support. Wishing you a prosperous and joyful New Year!
Best regards,
[Your Name]
（2）催单促单：对于有下单意向但还在犹豫的客户，提醒他们假期的临近，建议尽早下单以避免生产延误，并告知原材料价格上涨的情况，促使客户尽快下单。对于不确定是否有订单意向的客户，可以试探性地询问他们的需求。
附：建议提前下单的模板
Subject: Chinese New Year Holiday Notice and Order Reminder
Dear [Client’s Name],
I hope this message finds you well. As the Chinese New Year approaches, we would like to inform you about our holiday schedule and remind you to place any orders in advance to ensure timely processing.
Holiday Schedule:
Our office will be closed from [Start Date] to [End Date]. We will resume normal operations on [Return Date]. During this period, our response to emails may be delayed, but we will do our best to address any urgent matters.
To avoid any disruptions in your supply chain, we kindly encourage you to submit your orders as soon as possible. This will help us ensure that your requests are processed before the holiday and that we can meet your delivery timelines.
If you have any questions or need assistance with your orders, please feel free to reach out before our holiday break. Thank you for your understanding and continued partnership.
Wishing you a prosperous New Year filled with joy and success!
Best regards,
[Your Name]
2. 官网和社媒公告
除了发邮件通知客户，潜在客户就交由公司网站和公司社交媒体账号来通知，让他们能够很方便地看到放假通知，避免因为潜在客户因为发送的邮件和消息询盘不能得到快速回复而失望。同时，这也是展示公司文化和传统的好机会。可以在公告中配上一些具有春节特色的图片，如红灯笼、福字、烟花等，让客户对春节有更直观的感受。
附：公告模板
Dear Valued Customers and Partners,
As we approach the joyous occasion of the Chinese New Year, we would like to inform you of our holiday schedule:
Holiday Closure:
Our office will be closed from [Start Date] to [End Date]. We will resume normal operations on [Return Date].
During this festive period, our response times may be delayed. We encourage you to place any orders or inquiries in advance to ensure timely processing and delivery.
We appreciate your understanding and support. Wishing you and your loved ones a prosperous and happy New Year filled with joy and success!
Thank you for being a part of our journey.
Best wishes,
[Your Company Name]
[Your Website URL]
[Social Media Links]
3. 物流与订单安排：
（1）确认出货计划：与工厂、货代等沟通，确认年前最后一个船期、年后第一个装运期等物流信息，及时安排货物出运，确保货物能准时发出。对于已出货的订单，及时收取尾款，安排货代放提单，通知客户详细船期ETD、ETA以及相应的清关资料，特别是需要产地证的客户或其他必要的清关证书，需提前准备好给客户。
（2）处理库存：根据订单情况和市场需求，以及预计节后开工回复正常的时间，来合理安排库存，避免因假期导致的库存积压或节后的缺货问题。
4. 资料整理与备份：
（1）客户资料整理：利用节前空余时间，对自己的客户资料进行梳理，重新归纳整理“沉默客户”资料，寻找更多信息，增加采购经理、主管甚至老板的联系方式，查看其社交平台最新动态等，为节后更好地跟进客户打下基础。
（2）业务资料备份：对所有常用和可能用到的业务资料进行备份，以备假期内需要时使用。
二、春节期间
1. 保持适当沟通：
（1）设置邮件自动回复：在邮箱中设置自动回复，告知客户假期时间以及紧急联系方式，以免客户找不到你而影响客户体验。
附：自动回复模板
Subject: Out of Office for Chinese New Year Holiday
Dear Sender,
Thank you for your email. I am currently out of the office for the Chinese New Year holiday from [Start Date] to [End Date]. During this time, I will have limited access to my email and may not be able to respond promptly.
I will return to the office on [Return Date] and will respond to your message as soon as possible upon my return. If your matter is urgent, please contact [Alternative Contact Name] at [Alternative Contact Email/Phone Number].
Thank you for your understanding, and I wish you a prosperous and joyful New Year!
Best regards,
[Your Name]
[Your Company]
（2）及时回复紧急邮件：收到客户的沟通邮件，能回复的假期期间及时回复。不能解决的，需要公司协助的，告诉客户具体回复时间。
（3）适当互动：可以分享一些家乡特产、大团聚吃饭的图片，家乡活动的小视频或照片在社交媒体上；跟下单的客户们沟通联络一下感情，送上诚挚的新春祝福。
2. 自我提升
利用假期时间学习新知识，如开发客户技巧、销售技巧、行业新趋势等，为春节后更加有效的工作做准备。
三、春节后
1. 迅速恢复工作状态
及时查看和处理假期期间积累的邮件、询盘等，对客户进行分类跟进，对于有明确需求的客户，尽快提供报价和解决方案；对于潜在客户，保持定期沟通，维护客户关系。
2. 总结与规划
对春节前的工作进行总结，分析存在的问题和不足，制定节后的工作计划和目标，明确工作重点，为新一年的业务发展做好规划。
